Skype to Introduce Ads?
As Skype prepares to roll out five-way video calling this week — an addition the company plans to charge for at a later date — it’s also thinking of monetizing the now free user-to-user web calling serving with advertisements. In an interview with The Telegraph, CEO Josh Silverman explains that the company — once again its own entity — is challenged by its desire to keep Skype-to-Skype calls free and to maintain the quality of service. As a result, the Skype team is “seriously considering” including ads from third parties in order to continue to operate the service free of charge. ...